Internet store – is an interactive website advertises selling products or services. The Internet store, as usually, has a set of modules like: product's catalogue, news or articles, new additions, site's navigation, hot proposals, registration, basket, online order and online payment options and feedback. Possibly, the site has forum or chat and FAQ.

Banner is a small advertisement which is also the reference to a site of the advertiser. The primary goal of banner is to bring a potential client to your website. In order the banner works effectively, it should be visible, but not annoying,to be placed on the sources which have similar subjects and are popular among target audience. The pledge of a successful banner advertising is a professional design and knowledge of market conditions.

Search optimization allows you to have your web resource in first ten, five and even three leaders using necessary key inquiries. With our help you will get the inflow of loyal visitors and competitive advantages. Besides, promotion and search optimization in the Internet is much cheaper, than advertising in traditional mass-media.

Search optimization is a series of actions for raising your website positions in search engines results of users’ inquiries. Usually, the higher the website position in search results, the more interested visitors click on it from search engines.

Optimization methods:

White optimization

White optimization is a work with a resource without using officially forbidden methods of promotion for each search engine. It includes work with a website, especially with internal navigation and content, and work with site environment, which is a promotion of an optimized site by writing reviews, press releases, registration in social bookmarks, partner programs and etc. with references to the site.

Grey optimization

It is possible to call as gray search optimization, for example, addition in the text a considerable quantity of keywords. Often it affects readability of the text. Or doorway without redirection (when you click a doorway there is no automatic redirection to an optimized site). Gray optimization is different from black which is officially forbidden, but its use can be considered as unnatural up- rating of website popularity.

Business Card Website – as usually is a small site provides key information on your company and services, goods, price's list, contacts and has a block of news and gallery.

Domain name is a unique name which you choose for your website. Websites are identified in the Internet by name and digital IP address.

Example of popular domains (domain zones):

•  .com
•  .ca
•  .net

The company which carries out registration of a domain name is called the registrar, and the person who registers a domain name – the owner of registration (registrant).

When you register a domain we recommend you to pay attention at the present owner of registration who will be mentioned in the information about your domain as some companies register domains on their own names.

The domain name is always registered for a certain period which is called a period of registration of a domain name. For the majority of domains the minimum period of registration is 1 year. For some domain names (for example.uk, .mobi, .us) the minimum period of registration is 2 years.

The information about the owner of registration of a domain name and the registration period is usually can be found in database Whois. Using Whois you can define if the domain you’ve chosen is available for registration or it is occupied/is already registered, you can find out the period of registration of the interesting domain and the expiration date of registration, to find out the IP of the certain domain.

The system of domain names is hierarchical; therefore there are different levels of domains. The domain of the uppermost level is only one, it has no name, and it is addressed simply by a point — "."; an example of domains of the first level:.ca, .com, an example of domains of the second level:.com.ca, .company.com, the third level—.company.com.ca, .region.company.com, and so on.

Domain names exist for computers addressing in the Internet in a more convenient way for human perception. Actually all computers connected to the Internet, are addressed by the unique IP-address, for example 193.16.45.14; but, thanks to system of domain names, we can address to resources which have names.

Contextual advertising is a paid text announcement in Google search results.

Types of contextual advertising:

• Search contextual advertising is advertising in search engines, the user can see it only in case of searching the information for the given subject (depending on the word combinations containing in its search inquiry). Such advertizing is perceived as the additional information on the requested inquiry.
• Thematic contextual advertisingis shown on thematic sites “on a subject”; therefore it is perceived by the user as addition to the material of web page and has high degree of trust

Corporate Website – is a large internet representation office of the company that underlines your status and provides to the potential clients full information on scale of your offers. This site, often, has not only any text information, but has different and interactive information like: video, photo, presentations, catalogue and possibly forum.

Content filling is entering of graphic and text information into template web-pages using the frameworks provided by its design.

Content filling could be done through administrative interface.

The basic stages of content filling are the following:

1. Preparation of text information.
2. Processing of text information (spelling, syntax and punctuation).
3. Processing of graphic information (preparation of images).
4. Website replenishment with the prepared texts and photos.

Hosting is a service of granting a computer capacities for the information physical placement on the server, constantly being in a network. Hosting is also called a service of the client’s equipment placement in a provider’s territory and connection to communication channels with high output.

Usually hosting means at least a service of website files placement on the server, which has necessary software to process the inquiries to these files. As a rule, hosting services are usually include providing of space for e-mails, databases, DNS, file storage  etc., and also technical support of these services.

The hosting of databases, files placement, hosting of e-mail, DNS services can be provided separately as independent service or to be included into concept of services.

During the website operation, from time to time, there could be a necessity to solve some technical problems. To transfer a website to a new hosting, to protect against virus attacks, to prolong the domain usage and to fix unexpected breakages of the server – each of these problems requires a professional and fast decision.

Website technical support is a complex of maintenance actions and up-to-date technical updates and further development of a site. Quality of maintenance and competence of administration influence the efficiency of website performance.

Technical supportincludes:

• website performance consulting;
• addition and changing of functionality;
• addition and changing of graphic information;
• operative revealing of failures;
• management of post services;
• reserved copying of website content;
• website restoration in case of technical failures.

Banner advertising is a placement of advertising banners on sites with high attendance for the purpose of attraction a considerable quantity of visitors for a small period of time.

The banner is located on a page of a certain website and has a hyperlink to the site of advertiser, i.e. the person who ordered this banner.

Registration in catalogs  is one of effective methods of promotion of the Internet resource in search engines. By offering you a registration in catalogs, we guarantee you the placement of reference in the maximum quantity of white catalogs. We work in a manual and semi-automatic mode of catalogs registration that brings the maximum effect and thanks to that, the new site receives hundreds, and even thousands direct references that is one of mandatory condition for its successful promotion.

Website auditis a complex of website research and analysis, on which basis the conclusions and offers about the subsequent development are made.

Website audit includes the analysis of current presence of your page in search engines, revealing of problems which prevent correct indexing of a site, analysis of texts and site structure.

The basic task of website audit is a subsequent plan development, recommendations and offers which will allow a site to take the first places in search engines results.

• Analysis of target audience of a site
• Analysis of pages content
• Analysis of website navigation and usability
• Making a list of keywords for site optimization
• Analysis of current positions by using keywords
• Research of competitors for the chosen keywords
• References structure analysis
• Analysis of the website target pages availability for the user 

Website promotionis the action directed to increase attendance of a website, to strengthen of brand (company) awareness and to attract new visitors to the site. Site promotion includes development of site optimization strategy, carrying out structural and search optimization and other.

Theoretically, if you have a website it can be found and visited. But in practice it is not like that. For example, on enquiry “logo development” Google finds more than 645000 sites. But in reality clients visit only sites which appear on the first page of search engine. According to statistics, the first page of search allows its participants to share 90 % of all target potential buyers in the Internet. And only 10 % of buyers come from all other pages.

Thus if your site isn't in first ten leaders of your business subject and not in the second - it is unlikely that somebody finds it.  Website promotion can improve this situation!

We use only "pure" methods of promotion and thanks to that the long-term positive result is reached.

The price is calculated individually

You can find out the price for your website promotion if you call our managers.

The duration of website promotion is starting from 3 months for a Google search engine.

Advertising in the Internet

For our clients convenience we developed advertising packages. These offers are all-purposes, but we also use an individual approach to each client.

Our employees are the certified professionals of Google contextual advertising.

Principles of contextual advertising:

• You create your advertisements
• You make the text of advertisements and choose keywords,  i.e. words or the word combinations connected with your type of activity.
• Your advertisements are displayed in the following search engines: (http://www.google.com /)–GOOGLE