E-commerce is getting to be one of the biggest ways to do business in the 21st century. There are a myriad of reasons for this, which we’ll come to shortly. The problem we must address first is that people at large, those still becoming comfortable with computers, may be unsure exactly what this sort of business model really is. As a result, they dismiss it as something complex and irrelevant to their lives, and they miss out on a ton of convenience this way.
How it works
So, we’re going to take a moment to explain the basic principles of e-commerce, what the benefits are to using an online store and when you buy online.
When you shop online, the biggest benefit is usually convenience, in most peoples’ opinion. See, in traditional retail environments, you have to travel to a store or series of stores looking for the item you want, and select from a limited inventory, meaning your choices are severely reduced. On top of this, you’ve only access to regional businesses. Now, there’s something to be said for the charm of brick and mortar businesses in some ways, but, an online store eliminates these problems. You can search from home over a limitless, region-independent domain for a given product, brand and even price you are willing to pay.
Another benefit most appreciate is the reduction of price that often comes with an online store. If you buy online, several middle men are eliminated such as store facilities, retail employees, maintenance people and so forth. Now, you can say what you will about the ramifications of this on employment, but that’s immaterial here. While there’s often a shipping fee attached to a purchase, e-commerce is often far less expensive in the long run.
Is this complicated?
One further convenience is the size of purchases is not prohibitive if the funds are available. An online shopping cart is just a list of items, so when you check out, you can have one or a thousand and make the purchase just as easily. Try to purchase a thousand items at a regular facility, and see how easy it I to take them home.
Is this secured?
Now, there are a few misconceptions about risks when you shop online. A common fear is that it’s not secure, and your information is at risk of the dreaded “hackers” of the internet. In truth, this isn’t really the case mostly. While there are cyber criminals in the world, it’s actually very difficult to intrude on PayPal and Debit/Banking transactions with an online store. They’re encrypted so many ways that the data’s nonsensical from outside. It would literally have to be an inside job, and that just does not happen.
Finally, the other fear is fraud, with something like EBay. Sadly, dishonest people exist, so there may come a time when someone tries to pull a fast one on you. This is why they have fraud protection on most e-commerce sites!
So, if you don’t mind waiting for the shipping time, it really works quite well, and it’s not difficult or dangerous as many people may think, after all.